The start of 2018 saw the Lily Mae Foundation become Official Charity Partner of the Year to multinational fitness brand BodyPower. The partnership was formed following BodyPower’s intention to support a charity local to the Balsall Common area.BodyPower Managing Director, Steve Orton highlighted that “It is great to partner with The Lily Mae Foundation, a local charity who are inspirational in the community, supporting a cause incredibly important to many of the BodyPower team."BodyPower have already began their support by being a hole sponsor for the 9th Annual Golf Day held at the Belfry on Friday 13th April. BodyPower have also offered office support and access to their major Expo at the NEC, Friday 11th May- Sunday 13th May 2018. Approx 100,000 people will walk through the doors of BodyPower’s successful expo in May, giving The Lily Mae Foundation a new and wide range of visitors to build awareness and raise valuable funds to helps support parents and families after a Stillbirth or Neonatal Death.Ryan Jackson, Managing Director of The Lily Mae Foundation said "We are delighted to have been chosen by BodyPower to be their official Charity Partner for 2018. We are really excited to be working with such a high profile business and their close knit group of staff. The network that BodyPower has, will enable us to reach thousands of people to help break the taboo associated with Stillbirth and Neonatal Death.Our relationship with BodyPower will help us to show so many people the vital work that we do with bereaved parents, their families and friends and offer a support organisation for others, who may not have received our help.Thank you for choosing The Lily Mae Foundation and supporting our work and we look forward to a successful working relationship."